After we released our new album a couple of days ago, I tried to present it on twitter and then I
noticed a lot of "I need new music" tweets started to rain on me. They are probably people demanding money from independent artists for promoting their music. I know this because some of them contacted me to make their offers. Some of them claimed that their promotion can gain me thousands of listeners in a couple of weeks. Even one of them get angry to me after I politely refu
sed his offer and said to me with this approach I never will be able to gain any serious amount of listener and recommended me to learn all the ins and outs of creating a successful music career.
He maybe right.
I think if I can present my music to a large audience, it should be self-promoting if it is really good
music. If nobody listens it, it's because it's not good enough. But on the other hand I see a lot of crap musicians are getting millions of listeners, while lots of very good musicians are stuck at tens of listeners per month on Spotify. Is promotion more important than making good music?..
Firstly, I still believe it is important to acknowledge that making good music is the foundation of any successful music career. Without high-quality music, it is difficult to attract and retain fans, and to build a loyal fan base over time. However, in today's music industry, making good music is not enough to guarantee success.
The rise of digital streaming services and social media platforms has created a crowded and competitive marketplace for independent artists. With so many artists vying for attention on these platforms, it can be difficult to stand out and gain exposure, even if you are making great music.
This has led to a growing emphasis on promotion and marketing in the music industry. As independent artists seek to break through the noise and reach new audiences, they are turning to third-party channels like influencers and paid promotion to promote their music and gain exposure. While this approach can be effective in terms of gaining exposure, it also raises the question of whether promotion is more important than making good music. After all, if a mediocre artist can gain thousands of fans through paid promotion, does that mean that promotion is more important than the quality of the music itself?
The answer, of course, is more nuanced than a simple yes or no. While promotion is certainly important in the modern music industry, it is not a substitute for high-quality music. A mediocre artist may be able to gain some initial traction through paid promotion, but they are unlikely to build a loyal fan base over time unless they are making great music that resonates with their audience.
On the other hand, a great artist who fails to promote their music effectively may struggle to gain the exposure they need to build a fan base and sustain a successful music career. In this sense, promotion and making good music are both essential components of a successful music career, and should not be viewed as competing priorities.
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